Playcor Lifestyle Product Photos & Videos
With a few pieces of candy and patience, we got through it just fine and Courtney's vision made the whole day so inspiring.
LIFESTYLE PRODUCT SHOOT
Lifestyle Photo & Video Shoot
Courtney, the owner of Playcor, makes home decor with a twist. She creates pieces designed to double as safe, playable toys for kids. She needed imagery and b-roll that showed her products doing exactly that: in use, in real homes, in the hands of real children, for both her website and social media.
Rather than shooting the pieces on their own, we photographed and filmed them in action, with children playing with the decor as intended, in scenes built to feel warm, elevated, and true to a high-end brand rather than a typical kids' product shoot.
Our Process:
Courtney wanted Playcor to be seen as a high-end brand, so we started by pulling inspiration from other premium children's brands to define that visual direction. From there, we built a full Creative Brief with moodboards and a shot list, mapping out exactly which pieces, scenes, and shots would bring that vision to life.
Challenges and Inspiration:
Working with kids on set always comes with its own rhythm. When you're working around their moods and energy and directing them, it takes patience and flexibility. A little candy and a lot of patience got us through, and the results were worth it.
What made the shoot special was Courtney's clarity of vision. Her understanding of her own brand and how useful and thoughtfully designed her products actually are made the whole day inspiring to be part of.
